Author name: Katie Kruzan

Key metrics you should be capturing in your data now (you’ll thank me later)

Time and time again I see business owners get overwhelmed and have no clue where to start when thinking about how to transition to a data-driven business. The thought of dipping your toe into this big wide water of data science can be overwhelming. When you first think about where to start you realize the […]

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The 5 Most Common Data Science Struggles I See In Startups & Small Businesses

I’ve helped people in businesses ranging in all sorts of industries from healthcare to music to transportation. Yet even in these widely different industries, I see the same common threads of struggles with data science with most of these companies. Turns out, most of the struggles I see can be grouped into a combination of

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